After working with the Center for Food Safety on the Dow Watch campaign, it was a treat to get to help them optimize their Salsa forms.
We started donation form, where we used CSS & Javascript to turn the standard Salsa donation form into a dynamic multi-step donation form, which has been proven to increase conversation rates. We also improved the layout by turning boring radio buttons into eye-catching and easy-to-use buttons, which are especially important on mobile devices, where select buttons are harder to select.
Next, we moved on to their petition templates, creating a cool petition form that sticks to the side of the screen even as people scroll to learn more about the issue.